RC 20/20

Integrated Planning and Advising

Amy Goodburn, Senior Associate Vice Chancellor and Dean of Undergraduate Education, University of Nebraska-Lincoln

Bill Watts, Director of University Advising and Career Services, University of Nebraska-Lincoln

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Amy Goodburn

As Dean of Undergraduate Education, Amy Goodburn is the senior academic leader who represents the executive vice chancellor's office in the EVC's absence, and whose primary responsibilities are in undergraduate education.

In this role, Goodburn oversees Student Enrollment Management, which is led by the assistant vice chancellor for academic services and enrollment management and includes the Office of Undergraduate Admissions, the Office of Scholarships and Financial Aid, and the University Registrar; First-Year Experience and Transition Programs, New Student Enrollment, William H. Thompson Scholars, Career Services, the university's Military and Veteran Success Center, the Office of Undergraduate Research, undergraduate education programs, the University Honors Program; and university-wide efforts related to advising and student success.

Goodburn came to the Office of the Senior Vice Chancellor for Academic Affairs, now the Office of the Executive Vice Chancellor and Chief Academic Officer, in 2011 as an associate vice chancellor to focus on student success. She subsequently took on additional duties related to student retention, graduation and achievement and has overseen the launch and advancement of several programs that have enhanced student progress, including various advising, transfer and orientation initiatives. Between 2015 and 2017, she was Nebraska’s interim dean of enrollment management.

Goodburn, a professor of English who joined the Nebraska faculty in 1994, has been recognized with a College of Arts and Sciences Distinguished Teaching Award, the university’s Scholarly Teaching Award and induction into the Academy of Distinguished Teachers at Nebraska. She earned her bachelor’s degree in English and political science at Miami University, and her master’s degrees in English and English education and her doctorate in English (composition and rhetoric) from the Ohio State University.


Bill Watts

Bill Watts is Director of University Advising and Career Services at University of Nebraska–Lincoln. In college, Bill was on the student senate, where he participated in discussions involving the University’s academic affairs activity. Witnessing major decisions being made drove Bill to seek a management and leadership position for his career. In his position, Watts focuses on partnering with the University Registrar and developers from the University System office to design, build and implement a single user interface integrating notes/records, degree audits, personalized four-year planning tools, progress monitoring, and enrollment planning. Additionally, he is leading the ongoing transition of Career Services to a hybrid model of providing career development services, designed to maximize the employer experience centrally and provide student services locally.